Image 1 - While the upgrade of the dealer network is a major portion of the day to day work for Audi of America, work on the special projects garners the most attention.

Working in conjunction with the German architects ASW and Audi executives, CR Studio has helped to develop "lighthouse" projects - urban dealerships or showrooms that serve as brand statements and marketing tools - in Los Angeles, Chicago, and New York City.

One of the first of the special projects was the Audi Forum, a 6,500 ft event/exhibit space located on Park Avenue and 47th street in New York City. The space features a state-of-art electronics and display equipment where visitors can learn all about the “World of Audi”. To celebrate the opening of the Audi Forum, Audi’s Le Mans-conquering R10 TDI racecar was driven down Park Avenue flanked by the new Audi R8 with Michael Bloomberg in the front seat.

Image 2, 3 & 4 - Presently, CR Studio is in construction for a new Manhattan showroom in a location that will create a larger presence in the city. A 220,000 sq ft building which will house a new showroom with potential development of multi-level showrooms and all new service floors. The new facility, slated to be complete in the summer of 2012, will establish Audi as a premium brand in Manhattan.
2 exterior rendering, Audi Manhattan 3 interior rendering, Audi Manhattan 4 interior rendering, Audi Manhattan

Image 5 - Our second Manhattan special project was the 2008 renovation of the existing Audi dealership at 54th Street and 12th Avenue; a 15,000 square foot showroom with a 40,000 square foot service facility on the west side of Manhattan. The project included design and management of the interior renovation, adaptation of the Terminal and ASC to a non-standard dealership facility, exterior façade upgrades, new windows and an evaluation of the entire facility. During the renovation, the entire showroom building along the West Side Highway was wrapped with a graphic of the new R8 sports car, highlighting the release for the 2008 New York Auto Show.

Image 6 - Recently completed in 2011, Audi Fletcher Jones, was a renovation of three existing buildings stitched together to create a multi-level, 10 car showroom located in Chicago. Audi's ethos of being progressive, sporty and sophisticated permeates every aspect of CR Studio's work for the dealership architecture.

Image 7 - Audi Beverly Hills: This project is in the planning stages presently, shown here is a rendering of the future lighthouse facility along Santa Monica Blvd near Century City.

Image 8 - Audi, in partnership with the Washington Redskins, asked CR Studio Architects to create a brand experience space at FedEx Field to showcase new products and engage with fans and customers. The project was completed in 2010.